New Arrivals

5:30 a.m.

She takes the subway to the Flower District on West 28th Street.

A florist’s day begins early. As she walks through New York, wrapped in its sweet morning scents, her look is defined by clothing with a healthy softness and effortless, airy ease...

ABOUT PROTAGINISTA

“PROTAGONISTA,” derived from Latin for “protagonist,” offers an everyday collection inspired by her ever-evolving wardrobe— pieces designed to feel relaxed, genuine, and true to life.